With the long sunny days of Summer behind us, Autumn is often a season of change and new starts – school, university, jobs, careers, homes, lifestyles. In the UK, many women are choosing new beginnings by setting up their own businesses. It is reported that female entrepreneurs account for nearly 10% of the UK working population and having attended a number of networking events across the Summer, I have certainly seen how women are grabbing the hand of opportunity and carving out a new future for themselves.
We have the great pleasure of working with Bettina Siddiqi who owns BusyB Solutions. As a fellow business owner experiencing the ups and downs of running a company, I was curious to know more about why Bettina has made the move from corporate life to working for herself.
Karen: If you had to sum up your business in a nutshell, what would you say you offer?
Bettina: I offer Social Media Marketing with the aim of raising my clients’ profiles on LinkedIn, Instagram and Facebook; helping them to gain traction and increase business. I train people 1-2-1 to use LinkedIn, helping them to effectively use this superb marketing tool. LinkedIn is a great way to gain new business, retain existing customer relationships and re-establish contact with old clients. In collaboration with my extensive contacts of photographers and web designers, I can help my clients have a more visible presence across a range of social media platforms.
Karen: What led you to set up your business?
Bettina: Having worked in corporate Sales and Marketing for 15 years I was approached to undertake some freelance marketing work. When the contract ended I thought to myself, “if I can do this for one client I can offer this service to many others.” I also wanted the flexibility to spend time with my young children and be able to attend their school events such as Christmas shows and sports days. Commuting into London took up much of my time and I felt I could be much more productive working from home. I like the variation my work gives me: from attending meetings, networking, delivering an exceptional service, to being able to focus on home life as well as getting the right amount of exercise – worklife balance is incredibly important to me.
Karen: What did you do before you set up BusyB Solutions?
Bettina: I worked for a Records Management Company called Iron Mountain in their Sales and Marketing Department and helped to implement a CRM system and trained all the Sales and Marketing team in how to use it effectively. I also worked in Law in a Marketing department, helping to organise events, CRM and campaigns.
Karen: What gave you the confidence to take the step of working for yourself?
Bettina: Having children gave me the confidence to start my business. It hasn’t always been easy as I’ve had to work hard at networking with potential clients and building the visibility of my business. When the children were very little I only had 3 hours between nursery runs, but I managed to do lots in that short time – telemarketing, online marketing as well as attending network meetings.
Karen: Now you’ve made the change, how are you feeling about it?
Bettina: I feel great about it! I couldn’t have made a better decision; the joy of being with my family and being able to pick up my children from school is a wonderful feeling, as well as eating a lot healthier and getting that all-important exercise.
Karen: What have been your biggest challenges and how did you overcome them?
Bettina: Time management – making sure I have enough time to get everything done (there are never enough hours in a day), getting the right clients and also regular, consistent clients. As a sole trader I get approached by many different people, so making sure I invest in the right type of business is important in how I will grow my business, whether that is finance, marketing, web design or IT support. Another challenge is not having a team to work with; there is no-one to delegate tasks to as I did when I worked in the corporate world. I also miss the camaraderie that comes with working in a team.
Karen: Looking back is there anything you would have done differently on your journey?
Bettina: Yes – a few things. Most of the time I have been extra careful with my budget, although I did once overspend on a networking membership, which didn’t result in me winning any work. So, I would definitely re-think which networking meetings are worth attending,
Karen: What advice would you have for anyone setting up a new business?
Bettina: Always be careful about what you spend, especially on your marketing. Find a group of people you can trust and maybe even collaborate with. Outsource things which are time-consuming such as Finance, IT and Social Media, as there is always someone out there that can help.
Karen: What does success look like for you?
Bettina: To be content in what I am doing. Seeking ways to expand my knowledge, skills and collaborative relationships and most importantly to always have a goal!
A very big thank you to Bettina for sharing her story with us. You can find out more about Bettina offers at www.busy-bsolutions.com
And finally, if you are contemplating the move to working for yourself, be reassured that you are not alone, there is a wide and supportive community of female entrepreneurs who will warmly welcome you into their fold. If you would like to hear more about how we support aspiring female entrepreneurs, then please get in touch at email@example.com