IN DEFENCE OF SNOWFLAKES

“Snow is falling all around us ……” well, it certainly has this weekend for most of the country. As I threw the curtains open yesterday morning I was greeted by a beautiful sight – thick snow on the ground and the park opposite my house looking like a set from “The Chronicles of Narnia.” Watching the falling snow my thoughts turned to a different type of snowflake; one that has generated a huge amount of column inches in the press recently – not the soft, white fluffy stuff but the human variety.

Much has been written in the press recently about the “Snowflake Generation” – the group of millennials who are often described as over-sensitive, work shy and possessors of an over inflated sense of entitlement. The term “Snowflake Generation” is thought to originate with US author Chuck Palahniuk’s 1996 book, Fight Club, which contains the line “You are not special. You are not a beautiful and unique snowflake”.

While young adults in particular appear to take offence to the ‘snowflake’ label, the majority of adults also agree that the term is unfair and unhelpful and overlooks the significant stresses that our young people now face. Research by insurance firm Aviva found that 72 percent of 16-24 year-olds think the term is unfairly applied, while 74 percent think it could have a negative effect on young people’s mental health. The research also found that young people are more likely to have experienced stress, anxiety and depression in the last year.

We work with many different generations but one of my favourite groups to work with are the 16–24 age group and recent experiences have encouraged me to stand up to the critics and challenge the judgements and stereotypes peddled by the press. At the end of the Summer we facilitated a conference for nearly seventy new apprentices and we were blown away by their energy, positive attitude, thirst for learning and commitment to their new organisation and careers. Likewise, at the last set of employability workshops we delivered for the University of Essex, every student took a responsible, strategic approach to their work placement, setting specific goals to grow and enhance their already considerable skills.

So, instead of using derogatory terms about our young people, let’s celebrate what is good about this generation, who in my experience are overwhelmingly kind, humorous, creative, thoughtful and hardworking; who navigate their path through the minefield that is social media – something our generation never had to worry about. Personally, I can’t wait for my own “Snowflake” to come home for Christmas from her year-long placement with Jaguar Land Rover and have some down time; she’s achieved so much this year, it’s time to be spoiled by Mum – as long as she keeps her room tidy that is!!!

If you would like to hear about the work we do with Early Years Careers, please get in touch at hello@change-gear.com – we would love to hear from you.

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